Their ambition is to offer the premier digital experience in our industry and to enable interactive sales, and they asked us to help them develop a digital strategy.
After doing some quantitative and a lot of qualitative research, we found that the customers were mostly happy with the services and ordering by phone, but a pain point was that sometimes there’s a line to get through. For restaurants where there are more than one person responsible for making the orders we also found that they would appreciate an app where you can see what has been ordered, and add if someone forgot something.
The app could also contain news, featured products, tracking of delivery and a messaging system as well as a shortcut for calling customer service.
Had a great time interviewing a lot of talented people for this project
Version 2.1 under construction